Media Franchise

Media franchise

A media franchise, also known as a multimedia franchise and often just called franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program, or a video game. Bob Iger, former CEO of The Walt Disney Company, defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time."

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